What is epinephrine?

Epinephrine is the drug form of a hormone (adrenaline) that the body produces on its own. It helps to reverse symptoms of an allergic reaction, and it is life-saving medication.

Two epinephrine auto-injectors.

Epinephrine is the drug form of a hormone (adrenaline) that the body produces on its own. It helps to reverse symptoms of an allergic reaction by:

  • Opening the airways
  • Improving blood pressure
  • Accelerating heart rate

First-line treatment

Epinephrine is the only drug that can reverse symptoms of anaphylaxis and is considered life-saving medication. Canadian allergists advise that an epinephrine auto-injector (e.g. EpiPen®, ALLERJECT®, EmeradeTM) is the first line of treatment for anaphylaxis and should be used before asthma inhalers, antihistamines, or any other medications.

If you are uncomfortable or unsure about using an epinephrine auto-injector, discuss your concerns with your healthcare provider. Free training devices are also available to practice using an auto-injector, visit epipen.ca, allerject.ca, and emerade.ca.

  • You may feel nervous about using epinephrine but remember – it’s safe to use in normally healthy individuals.
  • Epinephrine rarely causes harm, even if given when not needed.
  • Possible side effects can include rapid heart rate, paleness, dizziness, weakness, tremors and headache. These side effects are generally mild and go away within a few minutes.

Points to remember about epinephrine

  • Even if you or your child have received epinephrine, you still need to go to hospital for observation because further treatment may be needed.
  • Many people worry they might mistake anaphylaxis for an asthma attack. If it’s not clear which someone is experiencing, epinephrine should be used first as it can treat the symptoms of both. In the past, epinephrine was used to treat asthma attacks before modern asthma medications were available. Discuss this with your doctor.
  • Give other medications, such as asthma drugs and antihistamines, after giving epinephrine.
  • Antihistamines can be used to treat hives or skin symptoms, but have not been proven to stop anaphylaxis. You can use antihistamines, after you have used your epinephrine auto-injector.

Importance of epinephrine

Epinephrine is the first line treatment for anaphylaxis, a severe allergic reaction that can be life-threatening.

Watch paediatric allergist, and one of our Healthcare Advisory Board members Dr. Ben-Shoshan and Beatrice, from our team, talk about signs and symptoms, treating reactions, educating others and reading food labels.

Thank you EpiPen® Canada for creating these videos.

The importance of carrying an epinephrine auto-injector

Educating family and friends about allergies

Managing food allergies and reading food labels

Give and Go campaign

When experiencing a severe allergic reaction, give epinephrine and go call 911.

The Give and Go campaign focuses on the importance of giving epinephrine and calling 911 when having anaphylaxis, a severe allergic reaction.

Research has informed us that epinephrine is underused in treating allergic reactions due to a variety of reasons, including lack of clarity around the signs and symptoms of a reaction, and not having an epinephrine auto-injector on hand.

Our goal with this campaign is to ensure everyone knows the importance of using epinephrine when having anaphylaxis.

Watch the 95 second video

Watch the 30 second video

Give and Go
Out-of-home billboard ads

Thank you to End Allergies Together (E.A.T.), a non-profit organization that funds food allergy research, and advertising agency BBDO New York, for allowing us to leverage their amazing Give and Go creative. Read about the development of the Give and Go spots.

Protecting your auto-injector

Epinephrine can be damaged by heat and cold, so remember:

• Keep your auto-injector at room temperature (15 – 30°C / 59 – 86°F)
• Do not store it in a car or a fridge.
• In cold weather, keep it inside your child’s coat. In hot weather, keep it in the shade.

Auto-injector brands in Canada

EpiPen auto-injectors

Visit epipen.ca for more information, to order a free training device and to sign up for the expiry reminder service.

ALLERJECT auto-injectors

Visit allerject.ca for more information, to order a free training device and to sign up for the expiry reminder service.

Emerade devicesEmerade auto-injectors

Visit emerade.ca for more information and to order a free training device

Auto-injector 101

Boy wearing an auto-injector fanny pack, and taking on auto-injector out.

Practical tips for epinephrine auto-injectors.

Keep it up-to-date

Make sure your auto-injector is not expired. You can check the date on the device, or sign up for a free e-mail reminder at epipen.ca and allerject.ca.

Take care of it

Epinephrine can lose its effectiveness when stored in extreme heat or cold. Never leave it in a car’s glove box or under a stroller where it can get too hot or too cold. Carry it in an inside coat pocket in winter. In summer, don’t leave it in the hot sun.

Practice using it

You can order a free training device, which contains no needle or drug, from epipen.ca, allerject.ca, and emerade.ca.


Teach friends, family, co-workers, babysitters, teachers — anyone who needs to know — how to use the auto-injector and where you keep it.

Carry it!

No matter where you go, your auto-injector should be with you. Many families live by the motto “No auto-injector, no food”. There are even apps you can purchase that will help you remember to bring it when you leave home.

Use it

The auto-injector is easy to use, it’s safe and it saves lives. If you have questions about your auto-injector, speak to your allergist or see our Resources section.